print | email | social media strategy + graphics
Dscoop is a global organization that partners with HP to connect print service providers with creatives to dream, create and execute cutting-edge print pieces. I had the privilege of creating print pieces, HTML emails and a visual Instagram strategy that reached members of their community all over the world.
Additional descriptions below.
Postcard & brochure
Every year, Dscoop members gather at three annual global conferences to connect and grow together. After having recently relaunched their platform and program, Dscoop needed a printed brochure and postcard to highlight their new offerings to conference attendees.
Social Media
I had the opportunity to hit reset on Dscoop’s Instagram and design it from scratch. We relaunched the channel with the goal to engage the creative community and curate the page to inspire new ideas. The relaunch consisted of a 12-square grid that went up all at once highlighting Dscoop’s offerings, creative projects and promoting the new hashtag #thenewprint. I also created brand standards for the channel moving forward, including brand standards for their global conferences.
Email
From weekly emails to members, to specific calls to action, I created HTML emails and templated emails in Mailchimp.