I was tasked to lead the charge on paid social content for MoistureShield. After looking at all the content created in-house and by our agency, I formulated a plan based on what the audiences and initiatives defined by the brand manager.
After formulating the ad sets I wanted to create, I worked alongside our social media coordinator, multi-media designer and copy writer to implement the strategy. We used various ad types to showcase our new Project Hub and general brand awareness including video, carousel and Instant Experience.
Below are a few examples of the final ads.
Project Hub Video - Me
Mood Boards - Mesh Interactive Agency
CoolDeck Animation - Angel Nelson (colleague)